Packaging Design: Creativity Juice 

This passion project was driven by a deep desire to channel the emotions and struggles often encountered by designers. The primary objective was to craft a beverage can design that melded the principles of brutalism and Swiss design into a cohesive visual experience.

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The Design

To achieve this, the project embraced current typography trends, where the product's title was skillfully rendered using two distinct fonts. The juxtaposition of these fonts created a dynamic and thought-provoking visual element, aligning with the prevailing style found in the works of many graphic designers.

Furthermore, the use of a multicolor gradient in the background reflects the growing popularity of gradients and the vibrant colour transitions make the can more attention-grabbing, evoking a sense of energy and excitement. This bold choice of colours was strategically employed to ensure that the final design not only captured the essence of the product but also stood out prominently on the crowded shelves of any beverage section.