Event: Youth Verification Challenges
In today’s digital age, misinformation across media sources has become increasingly pervasive. Google News Initiative tackles this issue through Youth Verification Challenge to educate youth aged 15-24 on fake information.
Youth Verification Challenge
The Youth Verification Challenge, a massive event hosted by the Google News Initiative, spans across multiple countries with seven other nations hosting the event online. Each piece of collateral is translated into the respective local languages, ensuring a personalised and inclusive experience for all participants.
The Mascot : Facts Finding Friends
This approach anthropomorphizes the Gen-Z mind into small geometric shapes (Think Inside Out). The Fact Checking Friends represent common cognitive biases and misconceptions that people may face when fact checking. Featuring small, simple, and brightly coloured shapes to illustrate emotions in an abstract manner. Each shape has their own unique personality, which dictates the way they interact with each other/ their surroundings.
Yellow Speech Bubble: Naive, Head empty no thoughts → Doesn’t question information given to them, especially if the source SEEMS trustworthy.
Blue Square: Stubborn, Overconfident → Thinks he’s always correct. Refuses to change his stance when faced with opposing information, even if it is the truth.
Green Squiggle: Overly Cautious, Easily Overwhelmed → Gets confused when overwhelmed with too much information. Too cautious to reject any info, even when it’s obviously false.
Red Starburst: Loud, Excitable, → superspreader of misinformation, attracted to juicy news and hot gossip even when it’s fake.
The Art Direction
In an abstract realm, the Fact-Finding Friends embark on a journey, exploring and observing media shared online. Each scene unfolds with them engaged in various activities, keenly investigating and observing the news to uncover the truth.
The Event Movement
The event movement kicks off with engaging promotional videos, teasing the audience by posing a question about the location of the Statue of Liberty and offering a glimpse into the event's theme through a transforming Google Thinking Hat. Teaser videos follow, showcasing intriguing images and encouraging youth to form teams through a provided website link. The Fact-Finding Friends further stoke curiosity with questions and direct invitations, enticing young individuals to participate and offering rewards.
A meticulously designed presentation template ensures a consistent and professional framework for speakers, aligning with the event's theme and Google's brand guidelines. Lastly, participation certificates, tailored to reflect the event's theme and translated into native languages, recognize the achievements of nearly 1,000 challengers across countries, encapsulating the event's spirit and essence. This event movement promises an exciting and engaging experience, inviting participants to embark on a thrilling quest for knowledge and recognition.
