Branding :
i-admin Japan
i-Admin is a recognized provider of payroll and human resource services across Asia. With an upcoming expo event in Japan, they aim to develop a marketing website that will effectively showcase and introduce i-Admin as an essential component of their marketing campaign and exhibition.
Enhancement on visual branding of i-admin
While i-Admin has its suite of illustration resources, brand colours, and typefaces, the team seized the opportunity to further refine and enhance the visual branding to align with their brand values. This involved expanding the collection with additional illustrations and icons, along with updating of the brand’s typeface. These initiatives provide a broader range of resources and establish robust brand consistency, benefitting future designers and collateral materials.
Art Direction and UIUX
In an effort to present i-Admin as a knowledgeable entity in the field, the website embraces a flat illustration and minimalist style. This style aims to simplify the complex topics of payroll and human resources into easily understandable visuals, enabling audiences to quickly grasp the information.
The use of i-Admin's deep blue and white as visual separators provides clear and calm spaces within the content. Overall, the art direction and UI/UX approach are designed to make the communication clear and memorable, positioning i-Admin as a reliable provider in the industry.
