Branding :
Saby Pay
The Brand
Sabypay, a fresh and innovative payroll company in Thailand, embodies the essence of happiness ("Saby") intertwined with efficient payroll management. This brand is dedicated to empowering HR professionals and business owners by ensuring precise and timely employee payments. By doing so, it not only enhances employee productivity and morale but also liberates valuable time for strategic business pursuits.
Unsplash: Joshua Rawson-Harris
Human Centric Business
This concept aims to demonstrate an understanding and empathy towards individuals stuck in the day-to-day grind of Thailand's hustle culture.
Through relatable yet comforting visuals, this approach aims to reassure customers that their payroll is left in safe hands and that they can focus on other pressing issues such as growing their businesses.
The Methodology
The visual brand research entailed an extensive comparison of competitor branding within the payroll industry, focusing on the visual language of top companies provided by the client. They meticulously dissected the branding strategies of various local and international payroll firms. Through this detailed analysis, they enabled the client to gain a deeper understanding and clearer perspective, aiding them in pinpointing the most appropriate visual expression for their brand.
Visual Branding
The brand's strategy exudes an upbeat vibe with a smiley face in the logo, symbolising "SabyPay" as "Happy Pay." As an icon, it becomes a speech bubble, reflecting conversations about payroll. While typical payroll brands use conservative colours to convey trust, SabyPay introduces Sunnyday Red for vibrancy, balanced with deep blue and ivory for a positive, energising, and refreshing palette.