Event : Trusted Media Summit 2023
Trusted Media Summit is an event by Google News Initiative, Every year, they gather journalists and other guests who are interested in media resources. Hosting a summit on trusted information of the happenings of the year and its impact to the media resources.
The Key Visual
A guiding star to the truth.
The overwhelming amount of misinformation spreading across various media sources makes it difficult to separate factual information from fake news. Google News Initiative expresses the impact of using trustworthy sources as a guiding star through the frenzy of misinformation. By following the North Star, one will not only be led to the truth, but leave positive change in the media through their journey as well.
Fact Finding Friends
From Youth Verification Challenge to Trusted media summit, the fact-checking friends continue their appearances to the world of journalists and media.
The Event
An event over 2 days and close to 700 participants, Trusted Media Summits invites and gathers participants across regions, providing opportunities to meet new friends as well as reunion with the old ones. In the event, Trusted Media Summit covers the latest queries such as what does safe and responsible AI look like in the media resources and what other fake news could cause horrendous harm to world affairs.
Prints Collaterals
The event's collateral seeks for a refresh while retaining the key visual that was designed by the team last year. As the event venue has expanded, Fact Finding Friends takes on a significant role within the print materials, offering essential information for wayfinding signage, venue markers, pull-up banners, and more. These printed collaterals, strategically placed throughout the event spaces, serve as powerful amplifiers of the event's theme. Their pervasive presence plays a pivotal role in creating an immersive experience for all participants, ensuring the theme resonates deeply and unifies the event's atmosphere.
Digital Media
In line with the event's theme centred on trusted media, iconography and visual elements have been crafted with a focus on this concept. The Fact Finding Friends serve as a complementary element, interacting with the icons, such as perching on a speech bubble to convey the message of truth-telling. Throughout the keynote presentations, the Fact Finding Friends act as visual aides, enhancing the content of the slides and contributing to the overall ambiance of the event. This approach ensures that attendees can connect with and gain valuable insights from the topics under discussion, promoting a sense of relevance and enlightenment.
