Brand Identity : Trailblazer AI by Google Cloud
Under the brand of Google Cloud, and other private sectors, TrailBlazer is established as a new identity for Google's newly joint initiative that aimed at accelerating the development of “impactful” generative AI solutions.
Logo
Trailblazer presents itself with the brand standard of google house brand of simplicity with an emphasis of the word AI in google cloud gradient style. Obtaining the brand standard of Google’s, the trailblazer logo achieved its definition of innovative AI.
The Key Visual
Three distinct mountains are accompanied with the logo of Trailblazer AI, with the 3 dots as the representative of data point, with the mountains arranged in a progressive and growing manner, each mountain suggesting an ongoing development and growth in advancement of Generative AI. in the entire visual, the scene is set against a sunrise, suggesting the dawn of new possibilities in AI, matching the intention and initiative of what Trailblazer is.
Opening Event and Brand Collaterals
In a momentous celebration of innovation, the Trailblazer initiative was officially launched at an exclusive on-site event hosted within the contemporary confines of the Google Office. This event not only marked the introduction of Trailblazer but also featured live demonstrations of groundbreaking generative AI prototypes, setting the stage for a future shaped by advanced technology.
As Trailblazer's new identity was unveiled, the event strategically aimed to embed the brand into the consciousness of attendees. This was achieved through a deliberate and widespread placement of Trailblazer's logo and key visuals, which adorned everything from the grand event backdrop to stylish t-shirts and an array of meticulously designed print collateral.
